Pavita’s non- executive appointments include the board of the Equalities & Human Rights Commission, the Chartered Management Institute (CMI), The Prince’s Trust, an agency of the Foreign, Commonwealth and Development Office and The Old Vic. Pavita is committed to increasing ethnic minority diversity in Boardrooms her work with Empowering People of Colour (EPOC), connects diverse and often hidden talent to the Chairs of the UK’s largest companies. She established and chairs the CMI Race Equity Committee. Pavita has served on the steering committee for the 30% Club since 2010, she was appointed global Vice Chair in 2020. During lockdown she continued to do this on a weekly basis by zoom.
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Pavita believes in the power of giving back she mentors young people from ethnically diverse and socially disadvantaged backgrounds and regularly speaks to disadvantaged young people in schools across the UK to inspire them to reach their full potential. She is known for her compelling honesty and willingness to challenge the status quo.
She advises a range of organisations from the Police Superintendents Association, the Army, Business Schools, Government, and many corporate organisations. Pavita is a regular speaker on gender equality, increasing ethnic minority diversity and the acceleration of diverse talent in the pipeline to the C-Suite and Boardroom. Since leaving her corporate career 11 years ago, Pavita has dedicated her time to campaigning for greater equality and social mobility across business and society. Pavita has over 30 years’ experience as a senior executive across a range of multi-sector global blue-chip organisations. She works with businesses, government bodies and schools to improve outcomes for all under represented parts of society. Pavita Cooper is a campaigner for social change she advocates for greater equality across business and society. In addition, she uses her experience to champion the support and advancement of women at Endeavour chairing their Women In The Workplace initiative. Prior to Endeavor Content, Negeen oversaw numerous Oscar and BAFTA-winning titles including The Imitation Game, The Artist, Lion, Philomena and the BBC’s 6-part adaptation of War & Peace. Most recently she oversaw Maggie Gyllenhaal’s directorial debut, The Lost Daughter (starring GDST alumna Olivia Colman), which was nominated for 3 Oscars, 2 Golden Globes, 2 BAFTAs, and won numerous awards including 3 Independent Spirit Awards (including Best Feature), and 3 Gotham Film Awards (including Best Feature).
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Joining Endeavor Content shortly after its creation in 2017, she has helped to turn the company into a major player in the content market, with a slate of over 100 movies and TV series per year. She currently oversees film development and production for Endeavor Content, which finances, packages and sells feature films and TV series. Negeen has achieved outstanding success in her industry. She is a Voting member of BAFTA and The Academy of Motion Pictures (Oscars) and Chair of Endeavor Content’s ‘Women In The Workplace’. Negeen Yazdi is Senior Vice-President of Film at Endeavor Content, a division of global entertainment leader Endeavor. In 2018 she travelled to the Congo with Save the Children to film an awareness campaign on pneumonia with mothers, giving a voice to this underrepresented illness. This year she fronted the first ever UK Women in Gambling prevention campaign highlighting the inequality for women sufferers. She has given evidence as a GP to All Party Parliamentary Groups on womens’ health and alongside the fashion industry and eating disorder charities on the physical and mental health of female fashion models.Įllie gives her time to a number of lesser known charities including for pancreatic cancer, female cancers, mental illness and BAME girls’ menstrual dignity. Throughout the pandemic, her advocacy skills and mainstream appeal were utilised by the Cabinet Office, Department of Health and NHS England to broadcast public health messaging across the media. The British Pregnancy Advisory Service have named her Champion of Choice on reproductive issues for tackling misinformation masquerading as science and in 2019 she was voted by UK GPs as the 15th most influential GP in the UK. Her 2014 baby book not only focussed on babies but crucially the health needs of new mothers.
Alongside her NHS practice, she writes a weekly medical column in the Mail on Sunday and is one of the resident doctors for ITV’s This Morning and BBC Breakfast covering the most taboo issues even disclosing her own health problems in an effort to destigmatise mental illness.ĭr Cannon has published two popular health books and following her second book on work-related illness, shared a stage with Prince William discussing trauma.
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